Case · Brand film

The Contraband.

A Paris fashion film for Royal RepubliQ. Five products, one man, one day. Nobody flew to Paris.

A dark blue classic car pulls up outside a Paris hotel at dusk.

Brand: Royal RepubliQ
Film: KYA Studio
Hero film: 95 seconds
Brief to files: 6 weeks
Formats: 16:9 and 9:16

The brief

Product photos and a brand persona. That was the whole kit.

Put the real products to work: worn, carried, in action.
One man, three looks: casual, contemporary, dressed.
End on friends, a table, laughter.
One master film that cuts down into short ones.

The idea

Confidence is something you pack.

The most confident man in Paris has a secret. It is in his bag and on his feet.

Written and directed first. Then made. Every product earns its place in the story, so nothing plays like an ad.

A Paris crossroads at dusk, seen from above, a single car crossing.

A hand reaches into an open leather backpack.

Boots and shoes on a herringbone floor in morning light.

A man with shoulder-length hair looks up, a leather backpack on his shoulders.

The man in a dark suit crosses a dining room carrying a leather holdall.

The man smiles at a friend across a table.

A backpack and a holdall side by side on a wooden table.

He steps out of the classic car onto a wet street.

The process

Six weeks. Brief to final files.

Brief and idea

Concept, script and look, agreed before anything is made.

Cast and world

Faces, wardrobe, streets and rooms locked. The same in every shot.

The shoot

Hard camera moves planned in 3D first. 150 takes made, the best kept.

Edit and music

Cut, graded, scored with an original track. Final cut signed off by the brand.

Cut-downs

Every length, both formats, ready to post.

Cast test: a woman in black seated in an armchair by a window. — Cast and world, locked before the shoot

A grey 3D mannequin blocking a camera move over a pool table. — Hard moves planned in 3D first

The real product

In every frame.

Built from the brand’s own product photos. Leather, stitching, sole: matched to the original. If a detail comes out wrong, we fix the shot. Nobody reshoots the day.

Product photos of a black leather derby shoe from several angles. — What the brand sent

The same shoes in the film, on a herringbone floor. — What ended up on screen

The delivery

One project. 53 files, ready to post.

1hero film, 95 seconds

9edits: 60, 30, 15, 5 and 3 seconds

31social cuts, 5 to 28 seconds

2formats: wide 16:9 and vertical 9:16

2sound versions: vocal and instrumental

1original track, made for the film

Why it worked

The film started from who the brand is. Not from a shot list.

Director-led

Every frame written and directed. Not prompted and hoped.

Fast

Six weeks from brief to files, ready to post.

No wasted spend

No flights, no crew, no reshoots. The budget goes into the film.

Brand: Royal RepubliQ. Film: made by KYA Studio, our preferred production partner. The film on kya.studio ↗

Start

Your brand, next.

Start with who you are. We will show you what the film, the stills and the campaign could look like.

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